BE THE NEWS

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BUILD THE TRUST

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Get Results

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BE THE NEWS - BUILD THE TRUST - Get Results -

In a world cluttered with AI noise, fake news, and endless content, trust has never been harder to earn—or more important. Custom Newscaster brings back the values of journalism: clarity, transparency, and credibility. We help you become the trusted source on what you do best, creating authentic, news-style videos, images, and written content that delivers your story with authority. Your audience is already looking for you—let us help them find, believe, and engage with YOU.

custom newscaster is your personal journalist

What a true journalist can do is find the stories in your business, fundraiser, advocacy group, or event and make them headlines. Newscasts and papers were the original “social media.” Custom NewsCaster is your very own news reporter turned communications strategist, public relations manager, social media specialist, promoter, advocate, digital content creator, webmaster and so much more. We know what it takes to get “earned media” and reach targeted audiences across platforms. No costly advertising required. Government agencies have taken advantage of these journalism skillsets with great success.

Watch the video to see what Custom NewsCaster Robbie Johnson can do for the public sector. We are committed to achieving the same results for your outreach goals.

OUR PROCESS

  • Discover the Story

    We begin like journalists: interviewing, asking questions, and listening closely to uncover your unique story and how it can elevate your business.

  • Build the Foundation

    We create a fact sheet and a professional news release that captures your message with accuracy and credibility.

  • Craft the Content

    We use the news release and fact sheet information to produce polished video stories with interviews and action.

  • Deliver & Distribute

    You receive ready-to-publish video content packaged for a variety of uses, such as gaining media coverage and building a social media strategy.

authentic video production

Custom Newscaster creates authentic, story-driven videos that build trust and get results—using modern tools and the kind of social-first content that actually gets views. We don’t rely on expensive equipment or flashy studios, just real storytelling that resonates and connects..

real beats fake

Custom NewsCaster creates video content faster and better than AI generated content at realistic price points.

Custom NewsCaster Video shot and edited for news media

AI generated content, videos and fake AI “people” are nearly impossible to distinguish from real life. We focus on real people, doing real things, in real life. REAL BEATS FAKE. We create content news organizations use - and the public trusts. What works for government agencies can get you the same results.

Watch this collection of video and interviews gathered with Custom NewsCaster strategies for the 2024 Valley Fire firefighting effort in Boise, Idaho.

CONTACT US

Your story deserves to be told.